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Introduction Our Course


When you are involved with the selling and buying of any particular product or thing, this would be called Marketing. In that way, you can also be involved with advertising, selling, and delivering products to customers. This can be anything like clothes, groceries, food, or anything, for this, you need to pay attention to the needs of people in specific areas. Then, you can analyze things as per the needs of people to increase your production and marketing. You should follow the four marketing principles Product, Price, Place, and Promotion. In that way, you need to first decide on the variety, quality, design, features, brand name, and packaging of the product. Then, you need to fix the list price, discounts, allowance, and everything for the products. Here, place indicates the locations, and transportation, of the product. The next step is that promotion, this is an important step for increasing your sales or productivity about the product.




2 Years



What about Marketing?

We usually do marketing, for the productivity of our products, and also to increase the demand for the product. You need to pay attention to the points like-

  • Which products to sell
  • Which channels/platform to sell on
  • Your price strategy
  • Promotion of the product

For this, you need to prepare a strategy for the product, where how your products will attract customers/people, and according to this you can manipulate your strategies about your product as per customers or business.

Marketing counts as one of the specializations under management programs that can be undergraduate, postgraduate, or diploma such as BBA, MBA, M.Com, or B.Com.

Why pursue marketing?

The marketing field mainly focuses on the planning, pricing, and promotion of the products from the sight of the customer/buyers. This is a trendy management degree and you can build a vast career as an experienced and fresher. In this industry, you can experience as by developing advancement in your career, by strong communication skills, and grabbing diverse/different opportunities in different sectors. Like if you are looking for job growth in marketing, you can apply in the sectors of the corporate, ed-tech companies, or any MNCs. You can pay attention to the points, which are given below-

  • You Can Choose an Industry that Interests.
  • It is Creative and Challenging.
  • It is Multi-Disciplinary.
  • It Offers Opportunities for Growth.

What are the types of Marketing?

There are so many methods, for the advertisement of the product either online or offline mode. People usually use templates or post their product descriptions on social media or specific sites.

  • Internet Marketing: When the internet is involved while doing business termed Internet Marketing or you can say that when you are advertising selling or buying your product in online mode only. This can be sold/bought by social media platforms you can post your products on Instagram, and Facebook or you can make your online business website for advertisement. 
  • Blog Marketing: Here, BLOGS Means that when any person/company/business has updates every day as per their content. blogs are usually written by the content writers to describe any topics/subjects. Similarly, business or marketing companies have also released blogs about their product or feature about products.
  • Print Marketing: When you are using newspapers, magazines, brochures, or flyers for business purposes. Here, you can give the details about the product through the print media.
  • Search Engine Marketing: This type exists when a company/business pays to a specific site for more visibility/advertisement for their product. In that way, when customers/people use the internet or any social media they can see their product easily.

What are the Benefits of Marketing?

Marketing is the most popular field, where you can grow your career by working in another company or by running your own business, this is the field that has been used by the market for years and has provided also many opportunities and benefits to the people. Many benefits of the marketing which are mentioned below-

  • Better Marketing Materials.
  • Better and Clearer Feedback.
  • Stay Ahead of the Competition.
  • Increased Revenue
  • Better Engagement and Stronger Relationships.
  • Better Qualified Leads

What is the Scope of Marketing?

For any field or business, you need to decide on the strategy first, because there is no success without deciding on any planning to run your business in the right direction. Marketing has main elements which are mentioned below:

1. Product design

Before designing the product, the Company should have a focus on the needs and problems of the customers. Then, you can design the product as per the needs of the people. If you want to open a store, in a specific area like if there is a demand for the grocery shop, then according to the marketing strategies, you can open your shop and you can design your product as well.  

2.  Implementation of product

After the design finalization, the company should focus on the conversation/communication with the production department regarding the implementation of product features. On the other hand, you will apply the procedure and business processes of the product according to the market strategy.

3. Pricing of Product

Pricing is the most important factor for buying the product for the customers, The Company should try to be affordable if the product is new in marketing. This can vary-

  • Value-based pricing - In this, the seller supplies the product pricing based on the consumer is perceived value of a product or service.
  • Competitor-based pricing - In this, the seller supplies the product pricing based on their competitors. For example- Coca-Cola and Pepsi are the brands that are famous for the competition in the market, they always monitor each other is pricing and promotional strategies  
  • Cost plus pricing -  In this, you have to first determine the cost of goods (Products) sold and also find out the total cost of ingredients to make a product then, then need to add markup to make a profit.

 4. Selection Of Layout 

The layout is called the place where the Product would be sold and the company should ensure the product (Products) layout which should be fixed. This means that how will you manage the production of goods or services.

 5. Publicity of the product

Publicity means communication about the product which can be done offline or online via social media. This means advertisement here, where the owner can advertise their product on different platforms.

 6. Distribution channel

Distribution channel means the number of intermediates like wholesalers, Retailers,  distributors, and agents who will help the company get feedback.

7. Selling of Product

Selling is the most important factor of marketing. The selling of products and services through stores, salesmen, Exhibitions, trade fairs, etc. Many companies/organizations hire employees to sell their products in any field like in MNCs, food companies, book publications, and, many more.

8. Collecting the feedback

 features like price, availability, etc the feedback should be gained by the company. So that, the company can manipulate its products as per requirements.

What about the duration of Courses of Marketing?

The duration of PG or UG is mentioned here, which can vary as per universities/colleges-



UG (Undergraduate)

3 to 4 years

PG (Postgraduate)

1 to 2 years

What about the Eligibility for Marketing?

For any management specialization, before application, you should know the eligibility criteria for that preferred field. Here, we are mentioning the eligibility criteria for the marketing programe, if you want to prefer this programe, you can check-

  • If you want to do this programe, you just need to complete 10+2 in the field of science, arts, and commerce, from a recognized board.
  • You should score a minimum of 50% marks.

What about the Top Entrance Exam for Marketing?

Some universities consider the entrance examination, some can also consider merit-based admissions as well. You should have secured a minimum of 50% marks or an equivalent CGPA from a recognized university. There are so many Entrance exams which are listed below:

Top Entrance Exam for Marketing

  • NPAT
  • SET
  • CAT
  • MAT

What about the Syllabus/ Course of Marketing?

There are little few variations/differences in syllabus as per universities/institutions. As per the syllabus, you will learn about market-oriented strategic planning, marketing research and information systems, target market selection, buyer behavior, competitive positioning, etc.

Semester I

Semester II

  • Management Concepts
  • Business Environment
  • Quantitative Techniques in Management
  • Managerial Economics
  • Statistical Analysis and Operations Research
  • Managerial Communication
  • Financial Management
  • Cost and Management Accounting
  • Marketing Management
  • Consumer Behaviour
  • Production and Operations Management
  • Advertising Management
  • Human Resource Management
  • Accounting and Managerial Decisions

Semester III

Semester IV

  • Strategic Management
  • Entrepreneurship Development
  • International Business
  • Industrial Marketing
  • Retail Management
  • E-Commerce
  • Service Marketing and CRM
  • Management Information System
  • Product and Brand Management
  • Sales and Distribution Management
  • Integrated Marketing Communication
  • Logistics and Supply Chain Management
  • Total Quality Management
  • Management Control Systems

What about the Hiring partners/Recruiting Firms for Marketing?

Marketing is the most demanding and popular field of management now-a-days. Under this, MNCs have disclosed the bulk of vacancies every year or even in the month. The best thing about this field, this can be related to every business or any field simply if you want to go to companies like Vodafone, they normally have vacancies, they just need your professional degree/course with a little bit of knowledge or experience to recruit you.

Recruiting Firms

  • Bharti Airtel
  • Hindustan Unilever
  • Sony India          
  • PepsiCo
  • Vodafone Plc.
  • Tata Motors
  • Hero MotoCorp
  • LIC
  • Colgate 
  • Hindustan Unilever Limited
  • Nestle
  • Mahindra & Mahindra
  • Volkswagen
  • Johnson & Johnson

What about the Specializations For Marketing?

Marketing management has various specializations which provide plenty of career opportunities. some of the marketing management specializations are:

Social media marketing


Digital Marketing

SEO Consultant

Brand management

Content marketing

Marketing research

Luxury marketing

What about the Career Opportunities for Marketing?

Companies have always hired candidates in the form of office or field work or you can say candidates have various career scopes in the field of marketing. Career objectives for the students which are mentioned below:

Job Profile

Average Salary

Marketing Manager

₹ 3.4 Lakhs to ₹ 28.5

Media Planner

₹5,90,000 per year 

Advertising Manager

₹9,76,440 per year 

Promotions Manager

₹3.3 Lakhs per year (₹27.1k per month).

Product Manager

₹ 15.2 lakhs per annum

Public Relations Specialist

₹6,438 - ₹92,500.

Meeting/Event Planner

₹ 0.3 Lakhs to ₹ 7.0 Lakhs

Marketing Coordinator

₹14,577 - ₹1,20,000.

Customer Service Representative

₹65,800 per month

Marketing Analysts

₹10,00,000 per year 

Consumer Behaviour Analysts

₹ 6.3 Lakhs.

Sales Representative

₹24,000 - ₹1,78,371.


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