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Introduction Our Course


Marketing is the process where the company generates the interest of customers which is done by the research, analysis, and understanding of your ideal interests of customers. Marketing is related to all aspects which includes product development, sales, and advertising.




2 Years



 What about Marketing?

Marketing Management is a course that includes marketing strategies, practices, and new techniques that can vary according to the demands and needs of customers. Marketing generally counts as a specialization within a management programe which can be undergraduate, postgraduate, or diploma such as BBA, MBA, M.Com, or B.Com.

Why pursue marketing?

Marketing mainly helps the planning, pricing, and promotion of the products from the perspective of customers. Nowadays this is very popular because there is technology and business both things are involved But people are still confused about whether this is good for them or not. some of the points involved in it:

  • You Can Choose an Industry that Interests.
  • It is Creative and Challenging.
  • It is Multi-Disciplinary.
  • It Offers Opportunities for Growth.

Types of Marketing:

  1. Internet Marketing: When the internet is involved while doing business termed as Internet Marketing.
  2. Blog Marketing: Blogs are not only for specific people nowadays brands have published their products through Blogs where they can find out the interests of the customers.
  3. Print Marketing: When the company uses advertising tools in newspapers, magazines, brochures, or flyers in printed forms for marketing purposes.
  4. Search Engine Marketing: This type exists where the company pays to that particular site for more visibility of their site.

Benefits of Marketing:

Many benefits of the marketing which is mentioned below;

  • Better Qualified Leads.
  • Better Engagement and Stronger Relationships.
  • Better and Clearer Feedback.
  • Stay Ahead of the Competition.
  • Increased Revenue.
  • Better Marketing Materials.

Scope for Marketing:

Marketing has main elements which are mentioned below:

1. Product design

Before designing the product, the Company should have focussed on the needs and problems of the customers.

2.  Implementation of product

After the design finalization, the company should focus on the conversation/communication with the production department regarding the implementation of product features.

3. Pricing of Product

 Pricing is the most important factor for buying the product for the customers, Company tries to be affordable if the product is new in marketing

 4. Selection Of Layout

The layout is basically called the place where the Product would be sold and the company should ensure the product layout which should be fixed.

 5. Publicity of the product

Publicity means communication about the product which can be done offline or online via social media.

 6. Distribution channel

Distribution channel means the number of intermediates like wholesalers, Retailers,  distributors, and agents who will help the company get feedback.

7. Selling of Product

Selling is the most important factor of marketing. The selling of products and services through stores, salesmen, Exhibitions, trade fairs, etc.

8. Collecting the feedback

 features like price, availability, etc the feedback should be gained by the company. So that, the company can manipulate their products as per requirement.

Duration of Courses of Marketing:

The duration of Undergraduate programs is 3 to 4 years to complete, while The duration of post-graduate programs is 1 to 2 years to complete which can vary.

Eligibility for Marketing:

After 10+2, the candidates who want to do get admission to marketing have many more oppturnities. Few points are mentioned below:

  • Candidates must have done 10+2 which can be related to science, arts, and commerce, from a recognized board.
  • Candidates should have passed their 10+2 examination with a minimum score of 50%.
  •  University has its own cutoff percentage; applicants should achieve a minimum of 50% on their 10+2 exams in order to be considered.

Top Entrance Exam for Marketing:

Candidates should have secured a minimum of 50% marks or an equivalent CGPA from a recognized university. There are so many Entrance exam which are listed below:

Top Entrance Exam for Marketing

  • NPAT
  • SET
  • CAT
  • MAT

If you want to check more details about the entrance exam:

Syllabus/ Course of Marketing:

Semester I

Semester II

  • Management Concepts
  • Business Environment
  • Quantitative Techniques in Management
  • Managerial Economics
  • Statistical Analysis and Operations Research
  • Managerial Communication
  • Financial Management
  • Cost and Management Accounting
  • Marketing Management
  • Consumer Behaviour
  • Production and Operations Management
  • Advertising Management
  • Human Resource Management
  • Accounting and Managerial Decisions

Semester III

Semester IV

  • Strategic Management
  • Entrepreneurship Development
  • International Business
  • Industrial Marketing
  • Retail Management
  • E-Commerce
  • Service Marketing and CRM
  • Management Information System
  • Product and Brand Management
  • Sales and Distribution Management
  • Integrated Marketing Communication
  • Logistics and Supply Chain Management
  • Total Quality Management
  • Management Control Systems

Recruiting Firms:

For marketing professionals, there are many opportunities to work with reputable brands with a highly sought-after employment profile. Here, is a list of some of India is most innovative, largest, and best marketing companies-

Recruiting Firms

  • Bharti Airtel
  • Hindustan Unilever
  • Sony India          
  • PepsiCo
  • Vodafone Plc.
  • Tata Motors
  • Hero MotoCorp
  • LIC
  • Colgate 
  • Hindustan Unilever Limited
  • Nestle
  • Mahindra & Mahindra
  • Volkswagen
  • Johnson & Johnson

Specializations For Marketing:

Marketing management has various specializations which provide plenty of career opportunities. some of the marketing management specializations are:

MBA in Accounting

BBA in Marketing

MBA in Finance

BBA in Supply Chain Management

MBA in Marketing

M.Phil in Marketing

PhD in Marketing

MBA in Supply Chain Marketing

Career Opportunities for Marketing:

Companies have always hired candidates in the form of office or field work or you can say candidates have various career scopes in the field of marketing. Career objectives for the students which are mentioned below:

Career Opportunities For Marketing

  • Marketing Manager
  • Advertising Manager
  • Promotions Manager
  • Product Manager
  • Media Planner
  • Sales Manager
  • Public Relations Specialist
  • Meeting/Event Planner
  • Marketing Coordinator
  • Customer Service Representative
  • Marketing Analysts 
  • Consumer Behaviour Analysts 
  • Sales Representative


Let's clear up some doubts

Yes, We are providing job opportunities and job guidance by our experienced experts as well.

We are providing you services under expert guidance and provide a course like MBA, MBBS, BBA, BCA, and many more.

An online MBA is valid, it offers several advantages over traditional courses like flexible study schedules and learn from anywhere facility, accommodating their work and personal commitments.

Yes, You can take a discount as per courses.

All these programs are equally valid. The intention and format of delivery separate them and lead to completely different experiences.