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Introduction Our Course

MBA in Marketing and Sales

MBA Sales and Marketing is a marketing and business management course that studies principles of business and management in the marketing field. It is a 2-year PG course that studies planning, organizing, staffing, managing, operating, and controlling of sales and marketing in the job market.

Universities

27

Duration

2 Years

Eligibility

Graduation

Sales and Marketing strategy is your plan for reaching, engaging, and converting target prospects into profitable customers. It's the charter that guides Marketing and Sales in their daily activities, helping them clarify shared objectives and how to achieve them. Despite being closely related, sales and marketing are distinct functions. Marketing focuses on creating awareness and building relationships, while sales focus on closing deals and generating revenue.

Key Highlights of MBA in marketing and sales:

The sales and marketing MBA curriculum combines traditional business education with certain coursework in sales and marketing, preparing graduates for various job roles such as sales manager, marketing manager, product manager, and business development manager in a wide range of industries.

Some career options include marketing manager, brand manager, sales manager, and digital marketing manager. Pursuing an MBA in marketing is one way to develop your marketing skills and understand consumer behavior.

Semester I

Semester II

  • Economics for Managers
  • Organizational Behaviour Principles
  • Business Communication
  • Business Mathematics
  • Accounting for Managers
  • Production and Operations Management
  • Corporate Finance
  • Fundamental of Operation Research 
  • Business Research Methodology
  • Human Resource Management Fundamentals
  • Entrepreneurship and Venture Management
  • Business Transformation

Semester III

Semester IV

  • Bottom of the Pyramid Marketing
  • Digital Marketing
  • Brand Management Strategies
  • Strategic Business Marketing
  • Internet Marketing Strategies
  • Electronic Commerce: Business Models & Strategies
  • Summer Training/Internship Program
  • Advanced Sales Management
  • Advertising and Sales Promotion
  • Customer Relationship Management 
  • Quantitative Methods for Decision-Making
  • Data Visualization and Business Intelligence
  • Design Thinking
  • Project Report/Viva

Eligibility Criteria for MBA in marketing and sales:

Students who have completed graduation from any stream with 50 percent marks are eligible to apply for an MBA in Sales and Marketing. For reserved category students, the minimum marks requirement is 45 percent aggregate in graduation.

Duration for MBA in marketing and sales:

MBA in Marketing Management is a postgraduate course of 2 years. It is one of the most opted courses specializations in the field of Marketing. The students learn the advanced concepts of Marketing like digital marketing, consumer behavior, advertising, and packaging.

Admission Procedure For MBA in marketing and sales:

Amity University MBA admissions are done on the basis of marks secured in any national-level entrance test such as CAT/XAT/GMAT/MAT/CMAT or Amity University written entrance test. The varsity provides a number of specializations in MBA. For the process, you can follow these steps:

  • Fill out and submit the application form online.
  • Upload a softcopy of the academic mark sheet and a recent color passport-size photograph.
  • Pay online through a Credit/Debit Card.

Career Opportunities After MBA in Marketing and Sales:

Career options after MBA in Marketing and Sales:

  • Brand Manager
  • Sales Manager
  • Market Research Analyst
  • Digital Marketing Specialists (SEO, PPC, Social Media, Content Writing)
  • Business Development Manager
  • Public Relations Manager
  • Customer Relationship Management Personnel
  • Marketing Information Personnel

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