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Introduction Our Course

Digital marketing management

MBA in Digital Marketing is a two-year management course, which imparts training and knowledge of using marketing tools on digital platforms to promote a product or service for increasing customer base.

Universities

27

Duration

2 Years

Eligibility

Graduation

MBA Digital Marketing is a 2-year specialized course that imparts knowledge on online branding and marketing of products on a local and global scale through digital platforms.

Key Highlights of Online MBA in Digital Marketing Management:

  • An MBA in Digital Marketing Online encompasses a wide range of topics from marketing strategy, consumer behavior, social media marketing, google ads, and more.
  • The program offers a strong foundation in general management & in-depth learning in the digital marketing landscape.

Fees for Online MBA in Digital Marketing Management:

The fee for an Online MBA in Digital Marketing Management is 1,75,000/-.

  • 1st and 2nd Sem- 45,000/-
  • 3rd and 4th Sem. - 42,500/-

Subjects of Online MBA in Digital Marketing Management:

 

Semester I

Semester II

  • Foundations of Management and Organization Behavior
  • Accounting for Managers
  • Managerial Economics
  • Quantitative Techniques for Managers
  • Principles of Management
  • Marketing Management
  • E-Commerce
  • Lab for Microsoft Office

Semester III

Semester IV

  • Financial Management
  • Product and Brand Management
  • Consumer Buying Behavior
  • Fundamentals of Digital Marketing
  • Integrated Marketing Communications
  • Website planning and structure
  • Business Research Methods –Workshop
  • Integrated Marketing Communications

Eligibility Criteria for Online MBA in Digital Marketing Management:

The Eligibility criteria for Online MBA in Digital Marketing Management are listed below:

 

  • Candidates must hold a bachelor’s degree from a recognized university or institution.
  • In the qualifying course, the candidate must have obtained at least a 45% aggregate score or equivalent CGPA.
  • Candidates from any undergraduate program are able to apply for this program.
  • Some colleges may also require candidates to have studied English as a subject in high school or as part of their graduation requirements.

Duration for MBA in Digital Marketing Management:

MBA in Digital Marketing Management is a 2-year postgraduate degree.

Admission Procedure For MBA in Digital Marketing Management:

Amity University’s admission process is straightforward and involves the following steps:

  1. Program Selection and Registration: Begin by choosing the MBA program in Digital Marketing Management and register by providing your basic information and paying the registration fee.
  2. Educational and Work Experience Details: Fill in your educational background and any relevant work experience.
  3. Payment of Admission Fee: Pay the admission fee for the first semester/year or opt for full payment, as per your preference.
  4. Document Submission: Upload the required supporting documents as specified below to complete your application:
    • 10th-grade Marksheet/Certificate
    • 12th-grade Marksheet/Certificate
    • Degree Marksheet (for all semesters)
    • Degree Certificate
    • Photo ID proof (Aadhar/PAN/Driver’s License)
    • One passport-sized photograph
    • Your signature
  5. Application Review: Once your application is submitted, it will be reviewed by Amity University. The status of your application will be communicated to you via SMS, phone, and email.

Amity University’s admission process ensures a smooth and efficient application experience for prospective students interested in pursuing an MBA in Digital Marketing Management.

Career Opportunities After Online MBA in Digital Marketing Management:

 

Career Opportunities for Digital Marketing Management

  • Brand Manager
  • Sales Manager
  • Market Research Analyst
  • Digital Marketing Specialists (SEO, PPC, Social Media, Content Writing)
  • Business Development Manager
  • Public Relations Manager
  • Customer Relationship Management Personnel

Placement:

  • Amity University provides placement assistance to all the students who complete their online MBA degree program from the university.
  • The university provides placement assistance through the Virtual Job Fair organized by the university.
  • In the virtual job fair, screening, interview and hiring take place simultaneously.
  • Students get a chance to appear in the virtual job fair every semester.

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